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Velox Redefines Direct-to-Shape Digital Printing

Velox's technology benefits to mainstream beverage can makers, enabling them to leverage digital decoration for special marketing campaigns.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Digital printing has the ability to print on many substrates, including rigid containers like a beverage can, an aerosol can or a tube. The difference between digital printing and traditional metal decorating is that the latter is printed using plates or screens, while digital printing can be directly applied on a cylinder, greatly simplifying the decoration process while offering unmatched operational flexibility and major sustainability advancements. Headquartered in Israel, Velox Ltd. is...

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